Do you struggle with content marketing? Are you frustrated about getting started or expanding your content marketing library? People often ask me why content marketing is so important in digital marketing and my answer is simple: ‘stories rule the social web’. From SEO to inbound traffic, authority, online reputation and lead generation, content marketing is vital for every organization. I’m very passionate about content creation, delivery and promotion. I consider myself a professional storyteller – with a career spanning journalism, public relations, corporate communications and as a CEO. Today I tell stories using social media and digital marketing tactics. Content marketing
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Facebook has created a new pixel and marketers need to add this new piece of code onto their website. In this blog post I will tell you how to install it on your website. If you have a WordPress website, well, there’s a plugin for it! What is a Facebook pixel? The Facebook pixel allows you to place a single pixel (or piece of code) on your entire website to report conversions, help you build audiences and get rich data insights about how people interact with your website. Why? Because as marketers we need to build our community and quantify growth across all platforms.
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Recently I spoke at the Big Data Retail Analytics Forum in London and the hot topic was not just data but social media data in the online retail world. So I was excited to see this infographic from SnapParcel. Did you know? · The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013. · Social media increased its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015. · Roughly 2% of all e-commerce traffic in the US now comes from social networks and will continue to grow.
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This week I met Maria Dillon aka Mrs. Dillon’s Diary at the Into The West Blogger Network 2nd birthday bash. I first met Maria last year when I was speaking at the ITWBN blogging for business seminar. I’ve followed Maria’s business blog with interest and earlier this month she scooped the Best Fashion & Lifestyle Blog award at the Irish Blogger Association Awards. So with a national blogging award in hand, I decided to interview Maria about how she went from colouring hair to becoming an award-winning blogger. Be sure to follow Maria on social media (I love her hair
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