13 Stats to Help Your Good Facebook Posts Get Even Better

Here is a great blog post from Post Planner on 13 ways to help get your Facebook Posts even better.   Source: http://www.postplanner.com/stats-to-help-good-facebook-posts-get-better/   Are you a small business owner wondering what to post on Facebook? Some experts say photos are best. Others say text-only updates. And many pages only post links — hoping articles entice their fans to Like, share & comment on their posts. Guess what… they’re all right! It just depends on your page. After managing Facebook pages for the past 5 years, I’ve learned that what works today may not work next week. Facebook changes constantly — as do the preferences of its users!

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First Digital Skills Study Highlights Ireland’s Alarming Skills Shortage

Ireland’s very first Digital Skills Study is an alarming read. While Dublin may be considered the Silicon Valley of Europe, it seems we are coming bottom of the class when it comes to digital skills. The report below compiled by Digital Marketing Institute, shows that just one in five people working in the marketing profession has even entry level digital marketing competency and if the deficiency is not addressed, the country will not achieve the 150,000 jobs which could potentially be created in the digital economy by 2020. The study also found that 83% of workers with a marketing remit failed to achieve

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The Complete Guide to Growing Your Organic Facebook Reach

We all know that the recent Edgerank algorithm changes have resulted in our organic Facebook reach plummeting. Here at Digital Training Institute we teach our students who to be more relevant and engaging to combat invisibility on the social networking site. The blog post below from BufferSocial is very interesting in that they suggest that perhaps the 6% of people who actually see your posts are those that are interested in it. Now that’s something to consider. Source: https://blog.bufferapp.com/facebook-reach-strategies –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream

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How Social Media Has Changed the Way Businesses Do Business

 In this blog post DTI MD or as we like to call her, Mrs. Digital – aka Joanne Sweeney-Burke tells us why social media has changed the way businesses do business. Connect with Joanne on LinkedIn Social Media is not a fad. It is a fundamental way in which we communicate today. For me it’s not about IF you do social media, but HOW WELL you do it. I’ve been studying and practicing social media since 2007. Now social media is part of a bigger discipline called digital marketing that includes web marketing, email and mobile marketing, display advertising, pay

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