In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.
For anyone looking to elevate their social media game, here is a cheat sheet for utilising one of the most important weapons of today's political communications.
In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital. I also share my thoughts on why your digital marketing priorities need to be different for search and social, as well as three web marketing tips from the pros.
Just 12-months ago, social video was a budding marketing technique growing in popularity. However, it had not become the overwhelming influential force that it is today. Everyone is talking about doing it, but do you know how to do it right? In this blog post I’ll set out my top 10 tactics to build an engaging video series.