A Beginners Guide to Google Analytics

Getting to Know Google Analytics When you speak to customers about Google Analytics, you can see their faces glaze over. They know it’s an important tool to use, the stats vital to track and measure their website’s traffic, not to mention that it’s completely free! So why are so many people afraid of getting to know GA? I think they think it’s too ‘techy’ for them. So with this in mind I have put together a blog post of what you need to know if you are a beginner setting off on your GA journey. You will also find this infographic

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Auditing And Managing Your Digital Footprint

What is a Digital Footprint? A digital footprint is a trail of data you create while using the Internet. In includes thewebsites you visit, emails you send, and information you submit to online services. A “passive digital footprint” is a data trail you unintentionally leave online. For example, when you visit a website, the web server may log your IP address, which identifies yourInternet service provider and your approximate location. While your IP address may change and does not include any personal information, it is still considered part of your digital footprint. A more personal aspect of your passive digital

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I’m Judging Retail Excellence Online At Ennis Fashion Week

From bricks to clicks – isn’t that the future for the retail trade? It’s certainly a remarkable opportunity for the sector to grow and develop new revenue streams. While the World Wide Web has presented retailers with a global market, the challenge is to make that revolutionary shift from footfall to impressions. Later this month I participate as a judge the 2015 Ennis Fashion Week Awards (not the clothes) but in particular the online marketing element of retail in the Co. Clare town. There is a great line of up of events from Sunday 20th to Friday 26 inclusive so be

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5 Ways to Integrate Social Media Into Other Marketing Channels: Social Media Today

I read this eBook from Social Media Today over the weekend and thought it was a valuable resource for those of you using social media as part of an overall integrated marketing strategy. So I’m sharing it with you. Very often organisations and businesses feel that social media on its own is enough to drive sales, increase brand profile or indeed build up a loyal prospects database. But unfortunately this is often not the case. Traditional marketing is alive and well but when you integrate social media marketing it comes alive.   As a marketer, social media is an amazing

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