INTERVIEW: How a hairdresser walked away with ‘Best Fashion & Lifestyle Blog’ Award

Mrs Dillon's Diary interview with Joanne Sweeney-Burke

This week I met Maria Dillon aka Mrs. Dillon’s Diary at the Into The West Blogger Network 2nd birthday bash. I first met Maria last year when I was speaking at the ITWBN blogging for business seminar. I’ve followed Maria’s business blog with interest and earlier this month she scooped the Best Fashion & Lifestyle Blog award at the Irish Blogger Association Awards. So with a national blogging award in hand, I decided to interview Maria about how she went from colouring hair to becoming an award-winning blogger. Be sure to follow Maria on social media (I love her hair

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How To Turn Your Employees Into Brand Evangelists

How to turn your staff into brand evangelists on social media

The shift to live broadcasting in social media is generating lots of discussion. Snapchat, Facebook Live and Periscope’s first birthday milestone is in many cases catching marketers out. What does a marketer do when suddenly they are faced with putting staff in front of the camera to evangelise the brand they work for? Well this is exactly what Riverdance is doing with their team. This iconic Irish brand is 20 years old and spends most of its time overseas entertaining audiences. As their tagline says, the phenomenon rolls on! Recently I had the opportunity to spend half a day with the

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Snapchat: The Rising Star of Social Media

Snapchat Ghostcodes

If you’re not on Snapchat, get your social media backside over to the App store and download it now! Then come back and read the rest of this blog post. Trust me. Did you know Snapchat is actually five years old? My daughter Sophie started using the social network after its launch and she was just 15 years old back then. Now it’s her favourite social network and my 6 year old son Bobby is also engaging with it (albeit with adult supervision). I am fortunate that research relating to the use of social media by millennials and plurals is right before my

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Social Media Cheat Sheet Infographic

Social Media Cheat Sheet

How often do you look up social media graphic dimensions or google ‘the best times to post on Facebook?’ I came across this infographic which doubles as a social media cheat sheet designed and produced by Matt Banner, blogger at onblastblog who has previously been featured on Forbes, Entrepreneur and The Huffington Post. It’s a great resource and one you should definitely bookmark. Get your social media on! Credit: On Blast Blog

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