INFOGRAPHIC: 15 Social Media Marketing Fails

15 social media marketing fails

Marketers love to share their tops tips on how to win at social media. However, when I came across this infographic from Inklyo.com, I was drawn in to have a closer look. They also created an article for it. What fails are you guilty of and will you clean up your social media act?  When you do, be sure to follow my top five tips for a great social media strategy. Fail to prepare, prepare to fail!

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How To Master Content Marketing In 10 Steps

How to Master Content Marketing

Do you struggle with content marketing? Are you frustrated about getting started or expanding your content marketing library? People often ask me why content marketing is so important in digital marketing and my answer is simple: ‘stories rule the social web’. From SEO to inbound traffic, authority, online reputation and lead generation, content marketing is vital for every organization. I’m very passionate about content creation, delivery and promotion. I consider myself a professional storyteller – with a career spanning journalism, public relations, corporate communications and as a CEO. Today I tell stories using social media and digital marketing tactics. Content marketing

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How To Install The Facebook Pixel On Your Website

how to install Facebook pixel on your website Digital Training Institute

Facebook has created a new pixel and marketers need to add this new piece of code onto their website. In this blog post I will tell you how to install it on your website. If you have a WordPress website, well, there’s a plugin for it!   What is a Facebook pixel? The Facebook pixel allows you to place a single pixel (or piece of code) on your entire website to report conversions, help you build audiences and get rich data insights about how people interact with your website. Why? Because as marketers we need to build our community and quantify growth across all platforms.  

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INFOGRAPHIC: The rise in social media in online retail

Recently I spoke at the Big Data Retail Analytics Forum in London and the hot topic was not just data but social media data in the online retail world. So I was excited to see this infographic from SnapParcel. Did you know? ·         The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013. ·         Social media increased its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015. ·         Roughly 2% of all e-commerce traffic in the US now comes from social networks and will continue to grow.

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