I hosted a webinar recently on How to Write a Social Media Strategy so I thought I’d share my insights on that webinar in a blog post. Anyone that reads, listens to or who watches my content online will have heard me say this before: “When developing your social media strategy you have to be social, and not just do social, for social media’s sake.” Social networking implies interaction. If you are not getting engagement then you are having a one-way conversation with yourself. To correct this: you must create content that ignites a response. Have a plan, implement that
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How often do you monitor the performance of your website? If you are seriously about website metrics then you should be reviewing your Google Analytics at least weekly. To help you put web traffic front of your mind, why not add the Google Analytics Chrome Extension to your browser? It’s a tool I absolutely love and it helps me stay focused on my website’s content, updates and deliverables. Social media tools are a huge part of my working week. They make my social media efforts more effective and are particularly good for actionable insights. What is a browser extension?
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This article was originally published on Social Media Examiner as part of my regular contributions. Do you want to use Snapchat? Are you struggling to come up with great Snapchat content ideas? In this article, you’ll discover eight ways to create Snapchat content that brings your account to life. Snapchat content ideas #1: Do a “10 Snap Questions” Interview For this content hack, interview people one 10-second snap at a time. The “10 snap questions” format will help ensure your friends stay on board until the end. Here’s how it works: Set your snaps to 10 seconds. Be sure to
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In this very special episode of JSB Talks Digital, broadcast via Facebook Live I am joined by three bloggers to discuss - can you really make money from blogging.
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