First Impressions Count Online

Perfecting Digital Design According to researchers at the Missouri University of Science and Technology it takes less than two tenths of a second for an online visitor to form an opinion of your brand once they have visited your website. (entrepreneur.com) Given these statistics making a good impression should be among your top priorities when working on your web designs and social media. A company website says everything about you, so be sure to make a really good first impression. It reflects your professionalism, reliability and your products and services; and you are likely to be judged by how attractive

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Is Facebook Marketing Dead – ‘No’, says James Scherer of Postplanner

Let’s admit it. We are all frustrated with the changes to EdgeRank, the Facebook algorithm. Reach can often fall below 2% and we are spending more time and it seems forced to spend more money to turn it around. So we love this post from Postplanner’s James Scherer who explains what we need to do. Is Facebook Marketing Dead? Facebook-rip? Here’s why Facebook is not dead. 1. Brand Awareness But James, I thought you said Facebook’s organic reach is down & nobody’s seeing my posts? That may be true, but the same thing goes for your competitors. If you optimize

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Mobile Marketing Infographics You Need to Read

Mobile Marketing matters more now than ever before Mobile marketing is no longer an add on to your main marketing strategy, mobile marketing is where it is all happening. Take a look at some of these inforgraphics and see why… This infographic outlines mobile marketing’s most influential and interesting statistics and trends that explain why using this channel of marketing is so effective: This infographic outlines the demand for mobile sites and apps for businesses:   This inforgraphic shows businesses how 18- 24 year olds are using their mobile devices:   This infographic outlines the 10 Commandments of Mobile Marketing:

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Why You Need Your Own Website

A Corporate Assest   Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset.  You can fully control the content, the advertising and have control over the visibility of the site.  You have the power to showcase your product, service, intellectual property to an international audience and marketplace.  When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.  

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