In this special episode, I pay tribute to my good friend and colleague Marie Collins of DigiPulse Marketing who sadly passed away on January 19th 2018. Marie worked with me on many client projects at Digital Training Institute and for a year managed all our social networks.
Niche market customers, outliers with special needs or concerns, are a larger group than most businesses give them credit for. If you want to quickly grow your business by catering to profitable and available niche markets, your first step is to identify the niches your products and services could benefit.
In this episode, I chat to Ruaidhri Prendergast about the importance of creating funnels that take your customers on an online journey. I also I take you through the process of how to convert your content into customers with your sales funnel.
In this blog, I outline five essential crisis management steps. One bad review can quickly snowball, leaving all of your fans with a bad taste in their mouths when they think about your business. If you're in the middle of a PR crisis, it's important that you handle it correctly.