Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
In this episode #97, I interview Melonie Dodaro - LinkedIn influencer and two-time author - about the ins and outs of LinkedIn for B2B results. I share my top three B2B LinkedIn hacks as well as the reasons why LinkedIn has become my business's best social-selling friend.
In this episode #96, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my business model and discuss why I decided to go down the subscription road.
Ireland’s first Public Sector Digital Marketing Summit shines a light on digital transformation by Government staff Experts to address Ireland’s first Public Sector Digital Marketing Summit on Thursday, June 14th, The Round Room at the Mansion House. A conference dedicated to Ireland’s public sector will hear that digital transformation is advancing at pace among Ireland’s public sector. The Public Sector Digital Marketing Summit takes a forensic look at how the public sector is responding to, and trailblazing through, the Digital Age. Marketing and communications professionals will share case studies and insights, while a number of international experts will also share